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- You provide an immediate professional image to prospects—they are MORE inclined to do business with you even before you meet. So be sure to have every prospect visit your site prior to meeting.
- Your web site ties together all your marketing when you include your web site address on your letterhead, your business card, your brochure, or promotional pens. It becomes a place where people can learn more about you and your services.
- It allows people to find you: 66% of adults use the Internet regularly, and 25% of all Internet users are over the age of 50. A website must be an integral part of your strategy to reach new prospects and increase your referral base. If people go to the web to check you out and can’t find you, they think you are not a substantial professional.
- Saves you time—clients and prospects can download commonly used forms or get quotes (if you desire) for various financial products. You do less “customer service.”
- It gives you an opportunity to position yourself as their neighbor. People prefer to do business with friends. You have plenty of room on your web site to have a photo of your family, community activities, background, etc. and show that you are their neighbor, their friend.
- Use it to give exposure to other professionals (e.g. accountants, attorneys, real estate brokers, mortgage brokers) on your links page and get referrals in return from them.
- Your own domain name. Like having a building with your name on it, in the “Internet Age,” you must have your own domain name: yourname@yourcompanyname.com. If you still have people send you email at “bob@yahoo.com’ you don’t look very established.
- You look like a much larger firm—with 30 financial calculators, current articles, stock quotes, a monthly newsletter (optional) and great graphics, visitors think you have half a dozen employees just keeping your web site up to date. But we do it all for you!
- For less than $50 monthly, you earn many many times your small investment in improved image, increased trust, increased stature and the increased business you enjoy (call us about the broker dealers and insurance distributors that have arranged for discounts 800-593-9228).
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